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July 21 2021 | Article | Source: Mckinsey

The arrival of Alibaba’s Taobao Live

in May 2016 marked the opening of a new chapter in sales. The Chinese retail giant had pioneered a powerful new approach: linking up an online livestream broadcast with an e-commerce store to allow viewers to watch and shop at the same time.


Live commerce quickly established itself as a fixture in sales campaigns for Singles’ Day—a major shopping event in China—and, more broadly, as a reliable digital tool for boosting customer engagement and sales. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value.1 Welcome to the next wave of the e-commerce revolution.

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March 12, 2021 | Video | Source: TMALL

Kim Kardashian

15k bottles of perfume sold in just a few minutes

Chinese live-stream shopping platforms, like Taobao and Tmall, are some of the most popular live selling apps. Tmall recently live-streamed with American influencer Kim Kardashian. This live event sold 15k bottles of perfume in just a few minutes.

July 2021, 2021 | Article | Source: Mckinsey (It´s Showtime)

November 16, 2020 | Article | Source: Forbes

Live Streaming Drives $6 Billion USD In Sales During The 11.11 Global Shopping Festival

E-commerce live streaming was a key battleground for brands in this year’s 11.11 Global Shopping Festival. According to a report from Alibaba’s BABA +2.5% Taobao Live platform, the total GMV driven by live streaming during the 2020 11.11 shopping holiday grew over 100% year over year. In 2019, live streaming accounted for nearly 20 billion RMB or $3 billion USD of total sales.


November 11, 2021 | Article | Source: TV Business

Chinese influencer sells for $ 2 billion in 12 hours

Lipstick king Li Jiaqi is one of the super sellers for Singles' Day, which is the world's largest online shopping festival. He has previously managed to sell 15,000 lipsticks in 5 minutes via China's largest e-commerce platform, Taobao, which is owned by tech giant Alibaba. Now he has once again surpassed himself and all other influencers by selling for the equivalent of more than $ 10 billion in 12 hours. According to the China Economic Daily, this happened in connection with a livestreaming event as a prelude to the world's largest shopping festival Singles' Day, which takes place on 11 November

November 26, 2021 | Article | Source: Finans

New sales phenomenon emerges on Black Friday

Turnover for 20 mill. DKK in a few hours! The sales phenomenon of live shopping is gaining ground in Denmark. Most recently, Power was able to turn over DKK 20 million last night. DKK in just 4.5 hours. It's not just Power that makes use of the live shopping format during this year's black friday. Stores like Matas and Coolshop do the same, and live shopping is a sales tool that has really gained ground this year. Although live shopping is on the rise in Denmark, the phenomenon is still relatively untapped in our part of the world compared to Asia in particular. According to the American business media Forbes, the Chinese market for live shopping ran up to 150 billion. dollars (almost DKK 1,000 billion) in 2020 and is expected to reach double this year.

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May 9 2022 | Article | Source: Forbes

Livestream video shopping has been called the "next big thing in retail

We are witnessing a rewriting of retail as we know it. The see-now-want-now mentality displayed by modern consumers is driving the trend of live video shopping that we see sweeping across e-commerce and online shopping platforms.

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