LIVE Selling is taken the world by storm
Alibaba's Taobao Live in May 2016 opened a new chapter in sales & marketing, as the Chinese retail giant, had pioneered a new approach:
coupling an online livestream broadcast with an e-commerce store, so viewers could watch and shop at the same time.
The phenomenon is now called LIVE SELLING. In popular terms, it's the modern version of "TV SHOP", added integrated shopping experiences, engagement and interactive features.
At LIVE BOOST, we offer a full-service that covers your LIVE 360 degrees:
LIVE SOFTWARE SETUP
Selection, setup and integration of the best LIVE Selling software on the market.
PAYMENT SYSTEM INTEGRATION
Installation of payment system directly in LIVE software or an integration for flow and payment on your own website.
SELECTION OF LOCATION
The location and set-up of the LIVE stage can have a major impact on the final result. LIVEBOOST will help you choose the best possible location and match your LIVE with a suitable location that creates the right atmosphere.
LIVE ADVERTISING (BEFORE & AFTER)
The number of viewers makes a difference, therefore advertising a LIVE is an important element for optimal results. Promotion on all digital channels via:
- graphics for use on social media.
- LIVE video teaser
- cool and simple customer emails
- countdown on website
- registration via SoMe and website for the next LIVE event
LIVE MENU ON WEBSITE
Creating a LIVE menu on your own website allows for increased visibility and profiling of past and upcoming LIVE, as well as the ability to watch the LIVE broadcast live. The content of the LIVE menu should at least show:
- countdown to the upcoming LIVE
- replay previous LIVE
- teaser and description of the upcoming LIVE
TRAINING OF LIVE PRESENTER(S)
How to make a LIVE trustworthy and convincing for viewers? The presentation of the content on a LIVE is key and an important part. Whatever the level of presenter(s), LIVEBOOST provides advice and guidance to make the presentation trustworthy, confident and convincing.
INCREASE VIEWER ENGAGEMENT
Competition and viewer engagement is a "killer formula" for creating addictive buying experiences. LIVE Selling owns them all! LIVEBOOST makes them a consistent part of your LIVE strategy to drive higher engagement, more repeat customers and increased revenue.
The key to a successful LIVE is about the structure, the content and the performance itself. Together we'll create a storyboard with relevant, appealing and engaging content that retains viewers throughout the event.
PRODUCING BRAND MATERIAL
We create the balance between sales and branding on your LIVE. Your LIVE will appear professional by adding brand elements that can be displayed during the LIVE:
- intro and outro video
- profile video
- product and instructional video
- graphic design and subtitles
- brand logo
PREPARATION, TRAINING & TESTING
Training and preparation are an important element in making your LIVE appear convincing.
We come the day before and set up the equipment, review the script/storyboard so you are ready to go LIVE and most importantly you feel confident.
Set up and test LIVE equipment
(sound, lights, LIVE software and camera).
Camera and stage placement
Additional camera can be added to create more dynamics
Testing of internet connection
Review of storyboard and graphics flow
3, 2, 1...GO LIVE - IT`S SHOWTIME!
LIVEBOOST helps all the way and is of course there during the LIVE itself. We guarantee a successful LIVE, mastering the LIVE itself, but also ensuring viewer engagement and involvement through chat, graphics. Audio, competitions and videos.
OPTIMISE AFTER SALES
After sales can increase LIVE revenue by up to 70%, therefore an important element is to make the LIVE event visible. Once over, promote the event on social media, website and via email so viewers can watch or re-watch, chat and shop whenever they have time.
WE BRING DIGITAL PRESENCE TO A NEW LEVEL
A targeted advertising strategy is one of the keys to generating exceptional sales. LIVEBOOST co-operates with an experienced performance-driven marketing agency specializing in paid social & paid search. We tailor your digital presence to your needs and ensure you achieve the best possible results with LIVE sales.
INCREASE FOLLOWERS BEFORE AND AFTER A LIVE
Looking for new customers for your next LIVE? We offer an attractive solution where influencers are selected and linked to every LIVE - Don't miss this unique opportunity to get new followers and customers and the best part is that it is paid on a "no cure, no pay" basis, we call it performance based influencer marketing
LIVE Selling benefits
Online selling presents a more genuine and trustworthy presentation of products.
A livestreaming ecommerce platform provides a space where people can meet from anywhere around the SoMe platforms.
There is a sense of urgency that exists when LIVE selling occurs because a customer is “up against” other customers watching.